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MKT 380 International Marketing (3 credits)

Course Description

A study of the factors involved in marketing products and services in other countries.  Major geopolitical regions are analyzed and evaluated through practical assignments.  Topics include market segmentation analysis, culture, language, values, finance, transportation and distribution networks, international pricing strategies, political structures, exporting organization, promotion and selling practices.  Selected research projects and strategic plans provide students with practical applications of key marketing skills.

Learning Results

The purpose of this course is for learners to:
• Demonstrate an understanding of the impact of globalization on marketing plans and strategies
• Exhibit the ability to develop a marketing plan for goods and services internationally
• Portray a deeper perception and global awareness of diverse cultures, environments, markets,
    economies, and political acumens
• Demonstrate a strong conviction of the ethical, legal, and business  perspectives in emerging global


Learning Documentation

This course consists of 31 assignments including a marketing plan and no exams.

Learning Evaluation

Assignments range in worth from 10 to 200 points (though the majority - 20 - of the assignments are worth 10 points each) for a total of 1,000 points possible.

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