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MKT 331 Marketing Management (3 credits)

Course Description

An examination of effective uses of the tools and approaches for making marketing decisions. Emphasis is given to both the modern marketing system in today's international economy and to the marketing strategies of an organization. Marketing is viewed as a broad technology for influencing behavior, beyond functions like selling and advertising. 

Learning Results

The student who successfully completes Marketing Management should gain an increased understanding of the role and importance of marketing, the role of the marketing manager, and strategies for successfully competing in the current economic environment. Specifically, students will be able to:
• Detail the necessary general knowledge of the definition and importance of marketing in the production and distribution of goods and services.
• Identify the nature and scope of the specific tasks and decisions facing marketers.
• Specify information inputs needed for marketing decisions, and to apply and interpret results from available research approaches for obtaining this information.
• Delineate the role of marketing in strategic business planning and the use of metrics for evaluating performance.
• Describe, develop, and analyze marketing strategies, i.e., decisions with respect to product offerings and their pricing, distribution (placement), and promotion (all in view of target markets’ characteristics as well as the environmental constraints.)
• Identify, analyze, and manage marketing problems faced by marketing management professionals.
• Evaluate and act upon the challenges, decisions and opportunities met in marketing through the lens of one’s Christian faith.


Learning Documentation

Assignments include 10 critical thinking papers, 12 blogs, 8 case studies, and one final paper.

Learning Evaluation

The assignments are worth 25 points each, with the final paper worth 100 points, for a total of 850 points for the course.

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