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ENT 422 New Venture Planning (3 credits)

Course Description

This course emphasizes the key aspects of engaging in entrepreneurial activities and the associated skill of creating a compelling business plan. The intent is to provide the business major as well as other disciplines methodologies for exploring business ideas, developing those ideas into viable enterprises, and securing financing to grow the business. Whenever possible real-world case studies including student developed ideas and plans to-date will be applied to analyze and learn these concepts in a business setting. Christian and ethical principles will be identified as appropriate as part of case discussions.

Learning Results

The overarching objective of this course is to make you a better thinker, leader, and businessperson. While the focus of this course is new ventures, the concepts addressed draw from a wide variety of subjects, both business and non-business, that are necessary to help convert a concept into a reality, which is an important capability whether you are an entrepreneur, an intrapreneur, or a team player. The student who successfully completes this course will:
• Understand entrepreneurial characteristics
• Apply small business processes, methodologies, and analysis techniques;
• Conduct market evaluation and planning;
• Create financial forecasting;
• Develop appropriate ownership and organizational structures;
• Generate a comprehensive business plan;
• Explore their unique, God-given gifts and talents and how to employ them in an organization to enhance His kingdom.


Learning Documentation

This course consists of 10 modules with readings, suggested cases to examine/analyze, and financial worksheets to complete.  There are two large projects which are graded:  a paper and accompanying Powerpoint presentation, and a business plan with accompanying Powerpoint presentation.

Learning Evaluation

The paper is worth 100 points, the business plan is worth 200 points, and each Powerpoint presentation is worth 50 points, for a total of 400 points possible.

Order Textbooks

Textbooks are not included in the cost of tuition. Click to find a complete list of textbooks. For your convenience, each book is linked to where it's sold on Amazon, though you are welcome to purchase books from the vendor of your choosing.