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ENT 420 Creativity & Concept Development (3 credits)

Course Description

Sometimes the most difficult part of innovation is knowing where to start or the creation of an idea. As a result of this course, students acquire skills, processes and models for enhancing the creative process and using these, develop a plausible business or ministry concept with real-world applicability.

Learning Results

The student who successfully completes Creativity & Concept Development should gain an increased understanding of both the need for creativity and innovation in organizations and how to successfully manage creativity and innovation. Specifically, students will be able to:
• Utilize various idea generation techniques.
• Explain how design decisions are made within organizations.
• Manage the creative process.
• Navigate within idea politics, group dynamics and creative momentum.
• Assess individual levels of creative development and prescribe a plan of action to enhance the ability to think more creatively and foster innovation
• Identify barriers to managing creativity and innovation.
• Explain how using creative skills reflects on individuals as being created in the image of God.


You will upload a video of yourself to YouTube as a requirement for this course. In order to do so, you will need a YouTube account and access to a digital camera. Many computers, and most smart phones, tablets, etc., come with built-in cameras. If you do not have access to one, you can purchase a low-quality webcam for as little as $5.

Learning Documentation

This course consists of 11 assignments and no exams.

Learning Evaluation

Assignments are either 25 or 100 points for a total of 575 points possible.

Order Textbooks

Textbooks are not included in the cost of tuition. Click to find a complete list of textbooks. For your convenience, each book is linked to where it's sold on Amazon, though you are welcome to purchase books from the vendor of your choosing.